Consultoría Tecnológica en Madrid

The Super Bowl is a one-night luxury product; the Olympics is an infrastructure project with medals. The FIFA World Cup 2026 is a roaming retail platform: 48 teams, 104 matches and 16 host cities across three countries. Through 44 matches, attendance had topped 2.85 million, with stadiums averaging 99.6% full, according to a Reuters analysis. FIFA’s The post The World Cup Has Become the World’s Largest Pop-Up Store appeared first on PYMNTS.com.

Pía Mistretta analiza el impacto de la inteligencia artificial en la ciberseguridad corporativa y los nuevos desafíos de gobernanza IT. La entrada La trifecta de la AI:¿Quién controla las identidades? se publicó primero en IT Masters Mag.

Many enterprises have not developed a way to determine whether they have gained a good return on investment on the artificial intelligence (AI) tools they have deployed, Wedbush Securities analysts said, according to a Friday (June 26) report by Seeking Alpha. That is perhaps the most important finding that came out of discussions at Wedbush Securities’ Disruptive Technology Conference The post Wedbush Says Missing ROI Metrics Threaten Further Enterprise AI Deployment appeared first on PYMNTS.com.

President Donald Trump said Friday (June 26) that he will impose a 100% tariff on goods from any country that imposes a digital services tax on American companies. Several European countries have been considering implementing such a tax, and some are close to doing so, Trump said in a Friday post on Truth Social. “Please let The post Trump Threatens 100% Tariffs if European Countries Tax US Tech Firms appeared first on PYMNTS.com.

Every time a BMW driver locks their car remotely, checks their battery level, receives a navigation update or gets a software fix pushed over the air, that counts as a request. With 24.5 million connected vehicles, those small interactions add up fast. BMW’s fleet now generates more than 16.6 billion requests each day, processing 184 The post BMW’s AI Runs 16 Billion Daily Requests and 600 Use Cases appeared first on PYMNTS.com.

Companies using GigSafe’s compliance and payments platform built for regulated delivery and logistics operators can now make payments within the platform. This capability is enabled by GigSafe’s adoption of U.S. Bank’s embedded payment solutions, which allow payments to occur seamlessly within the company’s existing platform, U.S. Bank said in a Tuesday (June 23) press release. The industries that use the company’s The post GigSafe Taps U.S. Bank to Deliver Instant Payments to Delivery Drivers appeared first on PYMNTS.com.

Training a frontier artificial intelligence (AI) model costs billions of dollars and years of research. Reproducing much of its behavior can cost a fraction of that, if you have access to enough of its outputs. That gap is what makes model distillation, a technique that trains a smaller AI system on the responses of a The post Anthropic Accuses Alibaba Of Running 29 Million Fake Queries to Clone Claude appeared first on PYMNTS.com.

La automotriz admite que apresurar la automatización sin asegurar la transferencia de conocimiento experto golpeó la calidad y fiabilidad de sus vehículos. La entrada Ford recontrata ingenieros después de sabotearse a sí misma con la AI se publicó primero en IT Masters Mag.

Several brands gaining attention around the World Cup are not sponsors of the event, CNBC reported Friday (May 26). Levi Strauss & Co., Taco Bell and McDonald’s are among the brands that have gained engagement on social media through creative marketing strategies, according to the report. For example, McDonald’s offered limited-time menu items and cups The post Nimble Brands Beat Sponsors in World Cup Marketing Battle appeared first on PYMNTS.com.

Stablecoins entered 2026 with an ambitious narrative around disrupting card networks, replacing traditional payment rails and fundamentally reshaping consumer commerce. This week’s headlines suggested a different destination. Across a series of seemingly unrelated announcements — from new foreign exchange initiatives and Japanese market expansion to infrastructure partnerships, regulatory momentum in Washington and even layoffs at The post This Week in Stablecoins: Building Toward T+0 Settlement appeared first on PYMNTS.com.

DraftKings has launched a proprietary, vertically integrated foundation for its prediction markets experience, DraftKings Predictions, and integrated it into the DraftKings: Sports & Casino app. This proprietary exchange, DKeX, and its integration into the app and will enable DraftKings to innovate more rapidly, the digital sports and gaming company said in a Friday (June 26) press release. The post DraftKings Brings $11 Billion Prediction Market Into Flagship App appeared first on PYMNTS.com.

X has taken another step in the rollout of X Money by expanding the tool to members of the top tier of the social media platform’s premium subscription service. “Today, we’re releasing [X Money] to a subset of US Premium+ users to collect feedback and iron out issues ahead of a broader launch,” Dhruv Batura, The post X Opens X Money to Premium Subscribers Ahead of Broader Launch appeared first on PYMNTS.com.